There is no such thing as American Kobe Beef

Kobe beef is a delicious. It is very expensive. It is trendy. And if you bought anything with the Kobe name attached to it in America, it's fake.

"You cannot buy Japanese Kobe beef in this country. Not in stores, not by mail, and certainly not in restaurants. No matter how much you have spent, how fancy a steakhouse you went to, or which of the many celebrity chefs who regularly feature “Kobe beef” on their menus you believed, you were duped. I’m really sorry to have to be the one telling you this, but no matter how much you would like to believe you have tasted it, if it wasn’t in Asia you almost certainly have never had Japan’s famous Kobe beef." - Larry Olmstead, Forbes Contributor

Check out the 3 part series on Forbes about how marketers are tricking you out of your hard earned money by cashing in on the Kobe name.



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